Hi, I’m writing this review to share my experience with Linkedinfluence. A very impressive guide on how to capitalize of your presence in LinkedIn.
It caters to job seekers, head hunters, and companies. The knowledge that is shared in this book can turn out to be of a huge value for those who do follow the recommendations.
Let me tell you a little about my experience.
From recruiter to job hunter
I worked for 2 years as a recruiter for an international job agency. When a corporate client wanted someone for a position, we would first visit our internal data base, and then, if we didn’t find anyone, we would start promoting the vacancy on LinkedIn.
Part of this was logging into our recruitment account, type some key words, and started looking for profiles, and contacted those that met our requirements.
I was new to using LinkedIn as a recruiter, but being on the other side gave me the bigger picture on how badly opportunities miss us because we miss one word, or we don’t know how to promote our experience online.
Here’s the thing, many of us fill the profile as if it were a CV, but remember that what finds you is a machine, not a person, so we need to tailor our profile pages to work with the algorhythms and so they can show up first when they search terms related to our experience.
So then, we would call people in for interviews. People we had contacted from different sources, not only LinkedIn, and some good candidates were actually in LinkedIn, but when we went through their profiles, everything is going against technology and being found.
For personal reasons I decided to quit and travel the world. After travelling through Asia I found myself in South Africa, fell in love with Johannesburg, and decided I might want to live there for a while.
I was working as a volunteer in orphanages in Soweto, and I was actually having a great time and feeling well with myself.
Two months passed, visa issues, etc. I needed to move fast. So, my search for job and networking started. But it was very difficult to market my experience as a volunteer.
Since I was aim for corporate, I had to be very smart and make this an profitable experience. So I took all the experience that I had as a recruiter and put it all in my profile. Without any results.
I couldn’t believe that my education and my international experience couldn’t even land me a paid internship. I decided that, of course, I needed to take a different way from the things that I knew, because clearly, they were not working.
Linked In guides
I decided to look into other ideas and find tips about things that maybe I hadn’t thought of and maybe were more useful than my common approach.
For example, everyone goes crazy with SEO, and hey, it does work, but what exactly is SEO and how come now everyone is an expert. So then, as you go on reading such guides, you don’t find a well explained conclusion of what is SEO and how to use it in Linked In. Then, everything is vague.
Everyone talks about phrasing, and using the right words. State achievements instead of responsibilities, etc.
It came to a point where, if I saw any guide starting heavily focusing on this, I’d just consider it a scam and move on.
Although most of this advice could work. There is no 1 way to get a job. As a recruiter, when hiring someone, many times personality beats experience, or knowledge. There are no magic words, but rather, knowing how terms work, you can create a profile that you like, to attract the recruiters of the companies you want.
Why did I get Linkedinfluence?
I decided to buy the program because, as a recruiter that used LinkedIn, I started to identify situations that I tried to solve in one way, that was sort of efficient, when there were other more efficient solutions.
I recognized different scenarios brought up in the eBook and I could identify my experience and frustration or satisfaction if I had actually used the most appropriate methods for searching a good profile or a good vacancy and appealing to the recruiter.
Since it covers LinkedIn from the many points of view, I figured I could learn a thing or two extra. That never hurt anyone.
Hang out with the right people
Because my interactions with LinkedIn were always limited to find people for a position, or try to find a position for myself. I never really took time to explore the whole other functionalities that Linked In offers, like groups.
When I started exploring the groups, I had already bought Linkedinfluence, so I started following all the advice.
In both, life and business, hanging out with the right people does make a difference. Through LinkedIn groups you can make those connections and more. So, for example, I was a member of an international youth association while in college. Well, I found people from that association from all over the world, and business opportunities did come out of those interactions.
Also, if you contribute to the groups in a useful way, you start being noticeable to someone who could be your next employer or business partner.
Like it or not, you’re a brand online. Your presence, the people you are associated with, the content you like, the content you share, all of this becomes public information for the most part, and people make an image of you in your head based on this behavior.
Being able to be aware, not so much micromanage, just be aware of all of these factors in our online life, makes a huge difference when trying to make a positive impression. It’s better to be open to learning and improving our ways.
Why is this book important?
We are living in a transition era. If you are someone who was born before 2005, many things you did were still a secret, people didn’t care, or if something got online it was a boom and highly noticeable.
However, right now, we live in a time where we have chosen to take our lives to the public eye by going online. This has become so huge that we have phrases like: “If you don’t have online presence, you don’t exist.”
But still we value and treat privacy the way we used to in the past, and the dynamic has changed.
Through the chapters of this eBook, Trevor guides us in a journey that responds to the new demands of this online job market, and opening doors in a time where everyone has an opinion, and offending someone is as easier as it has ever been.
This guide is a great place to start, or to complement, your journey on having a more useful presence on LinkedIn, achieve the professional goals that LinkedIn can help with, and grow your network.
It is not about technology, it’s about people
One thing that frustrated me from the other guides was that they were too focused on technical aspects and in the end, interactions between people seemed to be pretty limited to how will the machine aspect of the equation could react.
While in this book, I find an approach that responds to people, and only focuses in technicalities in very “shallow” aspects, that do make a difference, but they are easy to discard as irrelevant.
So then, LinkedIn is transformed into this amazing networking platform, that can actually give you great connections to good jobs, partners, colleagues, etc.
And your profile and interactions might not be 100% optimized for algorhythms to find, but they will stand out, and they will stand out even more to the person that matters: The recruiter.
How does it work?
First, after you are done reading reviews, and making up your mind, you go and buy Linkedinfluence.
When you are done, you check your email inbox and you will have your guide there, ready to be downloaded and used. It’s a PDF eBook.
After that, choose the part where you would like to learn, if you are looking for a job, or trying to hire people, or are a company in general.
I will talk about the one for us job seekers. As you go through the guide, Trevor, the author, guides your through every part of your LinkedIn profile, tools, tips, etc.
Starting from defining the type of position you’d like to be a candidate for, or the type of image you want to give in the network.
As you define, decide and direct your profile to that specific offer you are looking to get, then Trevor continues no advising on how to capitalize from having a good profile in LinkedIn.
Starting with connections
It all starts with having a clear, approachable profile, that people will actually want to see. When that is set, it is advisable that you go looking for groups that you might find interesting or familiar, and be part of them
It all has a similar rhythm as in real life. You enter, you introduce yourself or someone else (part of the goals), and then you establish the dynamic of interaction with those members that interest you the most.
Once this is happening, it follows up with how to sustain a nurturing relationship online with other professionals.
Once those dynamics are well established, it jumps to.
Connections that matter
It is important to know where do I find people who can contribute positively to my life and I to theirs.
Then a targeted effort starts taking place, but you are guided in this process by the guide, of course.
Also, another great part of being in the right groups is making yourself easier to find or identify by people. So, then people from different sectors that interest you will be well aware of your existence online, will come and check out your profile, and you might land a partnership, like myself, or a job, like many others.
By doing this, you get to make impressions on the right people, and you, like me, can find amazing people, around the world, with whom you can cooperate with and make each other’s lives easier.
I remember reading somewhere that we are but the average of the people we spend the most time with. If you sit down and make a true introspection of the people you hang out with, compared to the people you want in your life, most likely they are not the same.
One thing. For many of us, the people we want in our lives are there already, we just don’t spend much time with them, for whatever reasons.
Well, with online presence is the same, but it is way easier to detect, choose, and contact those who we are interested in.
A note on recruitment with Linkedinfluence
When I was a recruiter, and I was trying desperately to get good profiles for my clients’ vacancies. I would have never imagined that something like Linkedinfluence existed and was so easily accessible.
I struggled, and even though LinkedIn by itself works perfectly and it is very user friendly, when I had to do recruitment again, and I implemented the knowledge I got from this book. My experience with LinkedIn Recruiter was completely different.
For example, part of my duties as recruiter is sending messages to people with the job offer, the catch is, I need them to answer positively, so if I use a wrong word, or term, maybe it will scare them away, I would have lost a lead, and the limited number of messages I can send every month would have decreased.
With the Linkedinfluence eBook, I learned how to make every word count, and how to make messages that triggered active action, instead of being ignored, deleted or even marked as spam.
Finding the right people
Before, in this review. I mentioned something about groups and how this guide helps us to be good at it. Well, same thing happens with recruitment.
If you, as a recruiter, start to be noticeable in the right groups, those that can directly affect your business, then you generated more impact with one interaction in a group than, maybe, with paid publicity.
If your name in LinkedIn is associated with certain brands, or people, then it will be easy, and desirable, to be in contact with you.
LinkedInfluence provides excellent approach to different situations that could arise from browsing LinkedIn looking for a great candidate.
Also, how to maximize your time with managing, organizing, and dealing with candidates’ profiles; taking advantage of saved searches, among other skills.
With these tools in place, we were able to reduce our recruitment tasks by 20%.
Also, we were able to connect with other recruiters around the world, and through smart cooperation, we have been helping each other for a while now.
Social networks are defined by their first word: Social. They are made and enriched by people, but it’s code and software that keeps the spaces to connect virtually alive.
In past times, people only communicated with a person. Communication was directly between two people, even if over the phone, but still they were connected directly.
Because of this, we still get advice on utilizing LinkedIn completely as a virtual CV, but I learned that, at least for me, there was a better approach.
LinkedIn is not a virtual CV, or place to find a job. LinkedIn is a platform and a space where people get together to nurture and cultivate their professional online presence.
Just as you would go to Facebook to find out about your personal friends. LinkedIn offers basically the same but in a professional mindset. So it’s not about jobs, it’s about people working to reach a goal in their life or just doing what they love.
In the end of the day, we all want to improve our life style, connect with like-minded people, and what could be better than helping each other to improve our lives through work and generating other sources of income.
Play smart, and you will get far.